RETREAD APPAREL
Integrated Branding Campaign
Retread Apparel taps into a growing demand for sustainable, affordable, and community-minded shopping among college students and young adults. Positioned in Marquette, MI, a lakeside town shaped by Northern Michigan University and tourism, the brand fills a gap between ordinary thrift stores and curated boutiques. Retread’s story celebrates giving materials new life and inspiring intentional living through design, community involvement, and a visual identity that makes sustainability feel modern, inviting, and meaningful.
In-Store Mural
Collaboration with Marquette County Conservation District
Community Outreach Beach Clean-Up Event (Social Media)
Community Outreach Beach Clean-Up Event (Prize)
In-Store Posters
Advertisement in Travel Marquette Magazine
