SPRING ARTS FESTIVAL
Event Branding
The Spring Arts Festival is Calvin University’s annual celebration of student creativity, revived after a long pause due to Covid. As the primary designer for this event branding project, I worked directly with the Calvin Art Department to create a cohesive visual identity that reintroduced the festival with energy and a renewed sense of community. Over 500 people attended the event, and the branding helped reestablish the festival as a vibrant, playful tradition within the campus arts community.